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60 companies say Facebook unfairly rejected their ads for women’s health products


Fifteen companies specializing in women’s health products and services say Facebook has frequently rejected their ads over objections to their containing “adult content,” according to a report this week. Facebook’s advertising policies prohibit reproductive health products or services that focus on sexual pleasure, but anecdotes from companies that the Intimate Justice Center has interviewed or surveyed paint a picture of a platform that enforces these guidelines in a seemingly arbitrary and gender-biased way.

The 60 companies that participated in the report have all rejected ads that Facebook has rejected at one time or another. About half of them said their accounts were also suspended by the social media giant. One of these companies. It offers a product that women can use to strengthen the pelvic floor. “Given the nature of our product, its appearance” said Joylux CEO Colette Courtion. New York times Facebook and other companies believe it is “pornographic” in nature.

Since 2017, Joylux claims that Facebook has shut down its ad account twice. She says the company has never provided a reason for the actions. It also claims that Facebook has automatically rejected ads that include “vagina”. That’s a dead thing, he argues. A company spokesperson told Engadget He. She Don’t put a blanket ban on keywords like “vagina” and “menopause.” Instead, it says it takes into account “how each ad is positioned.”

Intimate Justice Center

With the help of an agency that specializes in attracting ad rejections, Joylux has been able to raise its ads on Facebook in recent years. However, the company had to change its version to the extent that these ads were not useful to consumers. “We can’t show what the product looks like and we can’t tell what it will do,” Joylux said. New York times.

A Meta spokesperson told Engadget that their app is not perfect and that it makes mistakes sometimes. The company also indicated that its current policy is in place in part because it strives to take into account what people from different countries and cultures will exclude from ads promoting adult products.

“We welcome advertisements for sexual health products, but we prohibit nudity and have specific rules on how these products are marketed on our platform,” the company spokesperson said. “We’ve provided advertisers with details about the types of products and descriptions we allow in ads.”

What makes Facebook’s actions in these cases frustrating for the 60 companies that participated in the report is that they believe Meta did not apply the same standards to ads targeting men. “Right now, it’s arbitrary where they’re going to say a product is allowed or not allowed in a way that we think actually has sexual undertones and a lack of understanding of health,” Jackie Rottman, founder of the Intimate Justice Center, told times.

Up until that point, the organization had found an ad promoting the erectile dysfunction pill that promised a “hot, humid American summer.” Another, promoting a lubricant, said the lotion is “only made for men.”

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