A scene from the revival of “Sex and the City” created a PR emergency for Peloton

This post contains a main suite for the first season of ‘And Just Like That“.

Peloton is grappling with yet another media crisis in 2021, although this one is definitely…weird. as the edge According to reports, Peloton raced to defend her signature bike after a scene in the first episode of HBO Max’s Sex and the City Biology, and like thatCycling devices offered in a less than pleasing manner.

The scene depicts Carrie’s husband Mr. Paige, played by Chris Noth, dying of a heart attack shortly after finishing a 45-minute peloton class on a company bike (with real coach Jess King in a fictional role, we added). Peloton worries that viewers may think the bike was to blame, and not just because the show could hurt sales — the company’s stock price fell between December 9 and December 10, and hadn’t improved much by the end of the week.

In a statement, Peloton health and wellness consultant Dr. Susan Steinbaum said Mr Page’s death may have occurred despite the bike, not because of it. Paige led an “extravagant lifestyle” that included drinking, smoking and a steak-filled diet, and even had a heart accident in satkSixth season. Dr. Steinbaum suggested that if anything, Big’s riding might have “helped delay” his heart attack.

Peloton also said she was taken by surprise. spokeswoman Denise Kelly said: BuzzFeed News The company was aware that a bike purchased by HBO would be in the episode and that King would portray a trainer, but “reasons of secrecy” prevented it from recognizing the tragic plot point until and like that the first show.

This likely won’t significantly affect the Peloton sales numbers. However, this may not have been the publicity the company wanted as it struggles with a treadmill recall and stiff competition from competitors such as Bowflex, Echelon and NordicTrack. Peloton may have to hope for a price cut, a new strength-training camera and a loyal following that will help it overcome any hesitation from Sex and the City fans.

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