Amazon knocks $100 off GoPro Hero 10 Black

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The GoPro Hero 10 Black brings important updates from the Hero 9 like improved image quality, a faster user interface, and more slow motion options – but it also costs a lot more. Now, you can pick up the camera on your own for $399 on Amazon, $100 off the regular price and less than the Hero 9 launch price.

By GoPro Hero 10 Black at Amazon – $399

With a faster GP2 processor, Hero 10 black offers a maximum resolution of 5.3K (above 5K) at 60fps, 4K at 120fps and 2.7K at 240fps. It also comes with the latest Hypersmooth 4.0 feature that stabilizes coarse bumps, along with new tone mapping and noise reduction. All of this results in a noticeably better and smoother video, which helped it achieve an excellent score of 92 on Engadget’s review.

As with the Hero 9, it has a front screen that lets you frame yourself when looking at the camera, but that screen now runs at a much smoother 30fps instead of the 20fps as before. Other features include a new horizontal leveling option and faster navigation. The main downside is the lower battery life compared to the GoPro 9.

The new deal is better than the $450 Amazon price we saw during Amazon’s Black Friday sales. However, keep in mind that you can still get a cheaper one directly from the GoPro if you are willing to subscribe to a GoPro for one year. Right now, it’s available from GoPro for $350 instead of the usual $400 price with a one-year subscription included (it costs $50 annually thereafter). By contrast, Amazon’s $399 deal is more for people who really want the camera with no strings attached (or forgotten subscriptions).

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