Don’t expect Apple to follow others in the metaverse. According to the latest newsletter from BloombergMark Gorman, Apple rejected the idea of a metaverse (in this case, an entirely virtual world) for a long-rumored mixed reality headset. Gorman’s sources claimed that the very idea was “off limits.” The focus will be on short periods of contact, content viewing, and games.
Previous rumors hinted that the headset could debut as soon as this year, although its specifications and target audience are uncertain. Early scoops suggested it might have 8K resolution per eye, more than a dozen “inside-out” tracking cameras and a developer focus that included a $3,000 price tag. Well-known analyst Ming-Chi Kuo suggested that the headset will “only” use 4K screens and six to eight cameras, however, hinting at a more expensive device.
If the claim is true, Apple’s approach to mixed reality will be very different from that of its rival Meta. Where Meta has shifted its AR and VR strategies toward the metaverse, Apple appears determined to avoid that. Whether or not this strategy can work is another matter. Apple’s reported strategy could pay off if metaverses struggle, and it could thwart Meta’s plans by reducing public interest in virtual worlds. However, if the metrics succeed, Apple could miss out and find itself supporting VR environments for others.
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