No, you still can’t escape Baby Shark. painting Pinkfong’s impressive children’s song reportedly became the first video to reach 10 billion views on YouTube. And nobody’s likely to catch it anytime soon – Luis Fonsi’s “Despacito” video, which “Baby Shark” has surpassed as the most popular video in November 2020, has “only” 7.7 billion views as of this writing.
Sure, the familiar hook of the 2016 tune (if it’s so repetitive) is part of its success, but it’s also been helped by a return to popular culture over and over again. In addition to celebrity covers from the likes of James Corden and Bebe Rexha, “Baby Shark” has also enjoyed a 2019 tour, a viral dance challenge, and a spot in Just Dance 2020 and the Nickelodeon TV show that premiered in 2021. Simply put, Pinkfong kept the track in the spotlight as even breakout songs like “Despacito” faded.
It is unlikely that interest will subside in the near future. Nickelodeon has not only renewed its “Baby Shark” show, it has also promised a feature film. There’s even an NFT array if you’re intent on merging the two directions of the internet. It may be a long time before another video comes out, even with major K-pop stars routinely appearing in other regions.
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