Instagram started testing the time feed it promised last month. The company has begun testing new versions of its feed, which will allow users to switch between feeds sorted in chronological and algorithmic order, says Instagram chief Adam Mosseri.
Mosseri first shared plans to bring back a timeline in December as Instagram impacts the mental health of teens and children. The company later confirmed that it was working on two new versions of its feed, one called “Favorites” and one called “Next”.
ElephantComments atest, Mosseri said Instagram will soon allow users to switch between three different feeds: Home, Favorites, and Follow. The home page will be similar to the existing Instagram feed, which ranks posts based on what you are likely to be interested in, while Favorites will be a feed dedicated to the friends you are most interested in. “Following” will be a time feed of only the accounts you follow, just like the default Instagram feed prior to 2016.
“We think it’s important to be able to access your timeline, if you’re interested quickly and see the latest posts by the accounts you follow,” Mosseri said in a video.
Most importantly, the Home feed will also see major changes. Mosseri said the main compendium “will contain more and more recommendations over time.” The company is already testing adding Recommendations From and Reels to its main feed, so it looks like Instagram is planning to redouble those efforts. Last week, Mosseri said the company is “rethinking what Instagram is” in 2022, and will focus on Reels and building more tools for creators.
For now, the new feed changes will not be rolled out widely. Mosseri said the new feeding tests “will already be finished or kick off within the next two weeks,” and the “full trial” is expected to be released to everyone in the “first half of this year.”
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