After several companies canceled plans on-site entirely for next week’s CES, the organization that runs the show announced today that the event will end a day early. The Consumer Technology Association (CTA) said CES 2022 will now run from January 5-7 “as an additional security measure to existing health protocols that have been in place.” January 3 and 4 are media-only days when press conferences and keynote speeches are held.
Protocols include masks and proof of vaccination for attending in-person events. The CTA also recently announced that it will make available Abbott BinaxNOW COVID-19 tests upon badge pickup. The association required attendees to complete a quick test 24 hours before entering the CES venue. If someone had symptoms while in the CES setting, the CTA advised them to report to a first aid station for testing. The organization says it will also provide PCR tests for any attendees who are required to have one depending on their destination before departing from Las Vegas.
Last week, high-profile exhibitors such as Amazon, Google, Intel, Lenovo, Meta and more canceled their personal plans for CES 2022. As part of today’s announcement, the CTA explained that more than 2,200 companies will continue to display their wares on the floor in Vegas, noting that they have added 143 More in the last two weeks.
CTA CEO Gary Shapiro has defended the decision to keep the show a personal event because the omicron variant is causing an increase in the numbers of COVID-19 cases in several parts of the world. “As the world’s most influential technology event, CES is steadfast in its pledge to be a gathering place to showcase products and discuss ideas that will ultimately make our lives better,” Shapiro said. “We have shortened the duration of the show to three days and taken comprehensive health measures for the safety of all attendees and participants.” Shapiro cited smaller companies relying on the event as a potential springboard for products as a major reason for not canceling the event. CES 2021 was entirely virtual.
“We are all going to take a risk,” he said in a recent opinion piece for the Guardian newspaper. Las Vegas magazine review. “But without risk there is no innovation.”
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