DirecTV may have promised no hidden fees after its split from AT&T, but it’s not shy about raising prices itself. diverse Reports indicate that the TV provider will raise prices for most current and legacy broadcast packages on January 23, 2022. Only “minimum service” offerings will remain. Everything else rises. Some of the increases are modest, like Optimo Mas and Choice ($4 and $5 respectively), but wealthy users subscribing to tiers like Ultimate or Premier will pay an extra $10 per month.
The move raises the base price for DirecTV’s Stream Choice to $90 a month, while Premier will cost $150 a month. Satellite customers won’t be immune to surges either. Outside of Minimum Service and ChineseDirect Plus, you’ll notice increases on January 23 between $1 (for most Basic and Family plans) to $10 (for Max and Plus). And while prices for some regional sports fees are dropping, there is now a fifth tier of $12 per month on top of the previous cap of $10. You may see a price decrease or increase depending on your zip code.
The company wasn’t shy about its reasons. While such spikes are often linked to exorbitant programming costs, DirecTV said “higher-than-normal inflation” from suppliers is also to blame. Providing a service costs more, and the company passes on at least some of those costs to its customers.
Such increases are common in the TV industry, and that includes competitors’ live broadcasts. Hulu recently revealed that it will raise the prices of live TV by $5, and YouTube TV now costs $65 per month as it started at just $35. However, DirecTV is relatively expensive, and the higher prices may not help solve the problem.
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