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Google Exec urges Apple to adopt RCS


OnePlus 8 phone image with focus on messaging icon

Will Android and iPhone users share a messaging platform?
Photo: Florence Ion / Gizmodo

Once again, people are talking about how Apple will not play well with Android devices. This time around, Google’s senior vice president, Hiroshi Lockheimer, who oversees Android, has taken Apple to the task of solving the green bubble problem and is urging the company to adopt a new texting standard that will make cross-platform communication easier.

On Saturday, Lockheimer tweeted that Apple’s walled garden around iMessage is a “documented strategy,” adding that the company uses peer pressure and bullying to sell its products even though its marketing is centered around “humanity and fairness.”

Lockheimer specifically talked about how Apple supports Rich Connectivity Services, or RCS, but choose not to. The messaging standard has effectively united all Android devices on one texting platform after a years-long crusade. All three major US carriers support RCS. It’s available by default through the Google Messages app, which is standard on all Android devices – just like Apple Messages is standard on all Apple devices. In fact, the Another handicap For standard RCS across mobile platforms is Apple.

today Lockheimer denied That his tweets were a criticism of Apple’s refusal to bring iMessage to Android. Instead, he wants Apple to support RCS in iMessage, just as the company supports legacy SMS/MMS standards. He even offered to help Apple implement RCS, and doubled down on the use of Call Presented late last year.

Lockheimer insists that Apple’s adoption of the Remote Control System (RCS) will also help more people connect.

“Phone number-based messaging is a precaution,” Lockheimer wrote in a tweet on Twitter. “If you want to reach someone and you don’t know if they are using the xy or z app, you have great confidence that sending them a text message (SMS) will work.” It’s a standard that has long been supported by mobile devices, which Lockheimer suggests “may have been the reason why Apple supported SMS in the beginning.”

Lockheimer is right. RCS support Will be Improved experience for iOS and Android users. Speaking as a longtime Android user, that means I can have it encrypted Conversations with my loved ones who use iPhones without having to use a third party app, and I can finally receive videos as intended from my Apple friends.

But Google is also responsible for files unorganized Messaging strategy over the years, which hasn’t worked out and scaled back. Google currently operates quite a few messaging services, including Google Messages and Google Chat/Hangouts (depending on whether you I flipped the key or not), and Google Voice. There are also messaging and chat functions hidden in other Google apps, including Google Photos and Google Maps Business Messages, allowing you to chat with restaurant and store owners.

Lockheimer was counting on money for one thing: phone numbers are a universal way to detect if someone is on a messaging platform. Apps like Signal, Telegram, and WhatsApp act as second- and third-tier messaging platforms for the same people I communicate with through text messages. And when Google Messages can’t perform a task — like a large video file or end-to-end encryption — due to platform differences, my loved ones and I default to one of the above backups.

I don’t hold out hope that Apple will adopt RCS, because the company has little incentive to do so Customers don’t mind being locked up, as annoying as it may be to their Android friends.

It would be better for Google to create a global messaging solution that unites them all – third-party and first-party – making it easier for its users to navigate back and forth between conversations. We’ve already heard about some of this global usage coming to the Chrome OS mobile app Later this year. Google could make Android even better by simplifying its messaging apps and enabling one-click access to every option so that Apple’s decisions don’t matter.





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