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Instagram will “double” video in 2022 and focus on Reels


In a short video message at the end of the year, President Adam Mosseri offered some thoughts on what awaits the platform. “We will have to rethink what Instagram is because the world is changing fast and we will have to change with it” He said. Mosseri has set Instagram’s priorities for 2022, which include doubling down on video.

Mosseri said Instagram “will integrate all of our video products around Reels and continue to develop this product.” Instagram has made some changes to how it treats videos in recent months. In October, the IGTV brand brought longer videos to the main feed. However, users need to click on Reels to see the full video.

As for the creators, Mosseri said Instagram will showcase them to help them earn a living. Additionally, Mosseri said Instagram will focus on messaging (because it’s probably the main way to communicate online) and transparency in 2022.

He noted that the platform will double its work on controls as well — earlier this month, Instagram announced it would be up and running in March. A copy of the timeline is next year as well.

Mosseri touched on some of the updates Instagram has made centered around giving users more control over their experience. Highlight features such as, the ability to and.

However, it wasn’t quite as smooth for Instagram in 2021. For one thing, work on the Instagram Kids app was in the middle.

Reports based on documents shared before showed that Meta/Facebook was aware of how Instagram applied. Mosseri told the Senate earlier this month that Instagram would provide “meaningful access to the data so that third-party researchers can design their own studies and come to their own conclusions about the effects of well-being on youth” — which aligns with his commitment to greater transparency.

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