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L’Oreal unveils its first at-home hair coloring device


At CES, L’Oréal is showcasing the first hair coloring device that can be used at home. The handheld Coloursonic can evenly mix and apply the product, according to the company. If it works as promised, Coloronic should help users get consistent hair color results without having to go to the salon.

Over the course of five years, L’Oreal developed and refined the device with the help of its customers. Colorsonic’s blender mechanism uses a mess-free process to blend precise volumes of look and formula from coloring cartridges to create hair color. The machine applies the product through a bristled nozzle that oscillates in a zigzag pattern for even distribution.

L’Oreal

At-home tinting and coloring kits have been around for decades. However, the consistent results that L’Oreal promises with Colorsonic may make the device worth checking out.

L’Oreal has become something of a mainstay at CES over the past several years. In 2019, it announced a sensor developed by pioneering wearable Professor John Rogers that measures skin’s moisture levels. The following year, it unveiled a smart dispenser that blends skincare products, taking into account factors like wrinkles, pore visibility, temperature, and pollen levels. In 2021, the L’Oreal brand YSL revealed a homemade lipstick maker based on the Perso Smart Skincare system.

Follow the latest news from CES 2022 here!

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