Rosewood São Paulo opened its doors today, announcing the entry of Rosewood Hotels & Resorts® into South America. In the heart of the city, Rosewood São Paulo is an urban oasis nestled within the historic enclave of Cidade Matarazzo, a complex of elegantly preserved buildings from the early 20th century that have been transformed into a cultural destination.
Docking a 30,000 square meter mixed-use lifestyle center, Rosewood São Paulo occupies the historic Matarazzo Maternity Hospital, as well as a stunning new vertical garden tower. The transformation of heritage buildings is rooted in sustainability and focuses on the protection of the country’s cultural heritage and natural environment. Led by entrepreneur Alexandre Allard and designed by Pritzker Prize-winning architect Jean Nouvel and artistic director Philippe Starck, Rosewood São Paulo is a love letter to Brazil, where the majority of design materials were sourced locally and inspired by the country’s diverse culture. The hotel is also home to a collection of 450 site-specific artworks, all created in partnership with local artists whose work draws from the plurality of the Brazilian experience.
Featuring 160 rooms and suites along with 100 private Rosewood suites available for purchase, the hotel’s accommodations are spread across the renovated Matarazzo Maternity and its vertical garden tower. Rosewood São Paulo has infused new life into Matarazzo Maternity, which carries sentimental meaning for the city as more than 500,000 Brazilians were born there. Rosewood São Paulo is also home to the Church of Santa Luzia, another historic building that has been carefully restored to retain its 1922 architecture. The Santa Luzia Church’s revival is timely for its centenary and will continue to be used for weddings and other life celebrations.
Art, architecture and design
In keeping with Rosewood’s guiding A Sense of Place® philosophy, where the spirit of the destination is woven into the hotel’s identity, Rosewood São Paulo’s design was inspired by its deep Brazilian roots. Under Starck’s artistic direction, 57 Brazilian artists have produced a permanent collection of art that includes more than 450 works. The team commissioned artists representing a wide range of artist expressions, from street art to indigenous art, to create site-specific works for nearly every space on the property. Artists were given one guiding principle: creativity that respects the past and points to the future. The result is that the hotel is in fact the largest museum of contemporary art in Brazil, a museum that celebrates the natural beauty, rich history and diverse culture of its homeland. Throughout the property, art tells different stories of life in Brazil through various mediums including sculptures, paintings, tile work, drawings, textiles, and carpets. The entire collection will be cataloged and detailed in a book available to guests and visitors in both rooms and public spaces.
Notable works include hand-painted titles inspired by the various plants and animals of Brazil, created by contemporary Brazilian artist Sandra Cento, that line the pool deck and bar area; A powerful graffiti-inspired painting encases one of the corridors of the Maternity Building created by the beloved São Paulo street artist Caligrapexo; and the work of up-and-coming artist Virgilio Neto, who created a series of drawings on the rooftop lobby depicting imagined stories about the life of the beloved historical figure Count Matarazzo. Inside the church, Vic Muniz, one of Brazil’s most famous internationally renowned artists, has created new glass rosettes inspired by Santa Luzia.
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Focus on sustainability
Rosewood São Paulo is committed to preserving the natural environment of Brazil with sustainability as one of the guiding principles of development. Cidade Matarazzo is one of the greenest developments in Brazil and the largest recycling project in the country, the project is built with 100% locally sourced and recycled materials. Sustainable features implemented in the property’s design include a biodiversity program that recreates indigenous flora and fauna from the Mata Atlantica rainforest, including 250 trees up to 14 meters high placed vertically on the Mata Atlantica tower. The property is committed to using 100% renewable energy within a year, including on-site solar panels and power from renewable sources.
São Paulo’s newest dining destination
Rosewood São Paulo offers six dining venues in one of the city’s most vibrant neighborhoods. Elegant Le Jardin is a cozy space bathed in natural light, serving modern cuisine 24 hours a day. Blaise is a casual brasserie serving a delicious blend of French cuisine influenced by elements of Brazilian gastronomy. The restaurant features hand-painted ceramic tiles by Fernando de la Roque that resemble Portuguese tiles, but if observed closely, the woman gives birth in the composition, a nod to her location in the maternity building. Taraz, Highlights South American Cuisine Celebrity Chef Philip Bronze designed his menu to showcase the art of wood-burning cooking. The restaurant is decorated in a more traditional rustic style, and by its name honors the beloved historical Brazilian figure Count Matarazzo.
Rabo di Galo is a jazz bar inspired by the classic clubs of the 1930s, featuring leather furniture, dark woods and indirect lighting to create an intimate atmosphere. Artist Rodrigo de Azevedo Saad spent 68 hours his hand on the ceiling, which depicts schizophrenic art. Inspired by the natural beauty of the crystal-clear pools in the municipality of Bonito, Brazil, The Emerald Garden Pool & Bar is set among tropical greenery and serves up family-friendly cuisine. The interior of the pool mimics the emerald shades of natural pools found in the Bonito region of Brazil, and is made of small pieces of tiles in forty different shades of green and blue. The restaurant’s coasters and menus were designed by photographer Walmor Correa, best known for his sketches of fantasy creatures. The pool area is also home to the Belavista Rooftop Pool & Bar, an adults-only exclusive space with panoramic city views. The entire rooftop and pool area features wood extracted from Tora Brasil which has been certified by the Forest Stewardship Council of Brazil as part of the property’s commitment to sustainable development.
Extensive amenities include two swimming pools, a cinema, music studio, spacious event space and Asaya, Rosewood’s integrative luxury concept. Scheduled to open in Rosewood São Paulo in 2022, Asaya will bring to the destination a unique concept of wellness that provides innovative, integrated solutions for personal transformation while encouraging growth and self-discovery for a fulfilling life. Asaya’s opening in Rosewood São Paulo will be the first outpost of Rosewood’s forward-thinking luxury concept in the Western Hemisphere. The hotel will offer more facilities and amenities over its first year.
About Rosewood Hotels & Resorts
Rosewood Hotels & Resorts® operates 29 unique hotels, resorts and residences in 16 countries, with 25 new properties under development. Each Rosewood property embraces the brand’s A Sense of Place philosophy to reflect the history, culture and sensibilities of the individual location. The Rosewood group includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas, Hôtel de Crillon, and A Rosewood Hotel in Paris, as well as new classics such as Rosewood Hong Kong . For those who would like to stay a little longer, Rosewood Residences offers the unique opportunity to own or rent in unusual destinations within its extensive portfolio of brands.