Back in June 2020, Lululemon entered the booming home gym market in the midst of the pandemic by purchasing home fitness company Mirror Mirror for $500 million. Now, Nike has sued the company against Mirror, accusing it of patent infringement. according to CNBC And The Wall Street JournalThe Nike lawsuit alleges that the Mirror – a full-size interactive mirror that brings a live fitness trainer into a user’s home – and its applications use patented and invented technologies.
The sportswear giant specifically stated that it filed a patent application in 1983 for a device that could prompt users to exercise, monitor their heart rate, and determine their running speed and calories burned. Nike also has a number of fitness mobile apps, including Nike Run Club and Nike Training Club.
Nike sent Lululemon a list of patents allegedly infringed on November 3. As you’d expect, the company known for making yoga pants and other types of gym apparel didn’t agree with Nike’s assessment. A spokesperson for the publications said in a statement that the patents were “too general and invalid”. They also said Lululemon was confident in his position and “looks forward to his defense in court”.
Mirror operates as an independent company within Lululemon, putting the sportswear maker in direct competition with the likes of Peloton and Tonal. Lululemon CEO Clavin MacDonald previously said the buying process was all about connecting with consumers, because they are obligated to spend more the more they interact with the brand. But last month, the company halved its sales forecast for the device, calling 2021 a “challenging year for digital fitness.”
This isn’t the only patent legal battle that Lululemon has been embroiled in. Last year, it filed a patent infringement lawsuit of its own against Peloton, alleging that the design the other company used for a new line of leggings and sports bras infringed on its intellectual property.
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