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Roku Expands TV Ready Program to More Brands and Regions


Roku TVs will be able to pair quickly with more audio products in the future. The company has expanded its TV Ready certification program, adding Element, JVC, Pheanoo and Philips this year, with Polk Audio and Westinghouse joining the list in 2022. Roku has also opened the program internationally, and partners like Bose are expected to launch TV Ready devices in UK, Canada and Mexico coming soon.

Bose Vice President of Products and Experience Doug Cunningham said:

“Roku TV Ready makes it easier than ever to set up and use a Bose TV speaker for an enhanced audio experience. We’re excited to bring this option to more Roku TV owners around the world.”

The TV Ready initiative makes it easy to connect speakers and amplifiers to Roku TVs — as long as the audio device supports the feature, it will be automatically detected once connected. The TV will then turn off its speakers and switch the volume on, and you will be able to control the speaker/speaker volume using your Roku remote. The program was launched in 2020, with Sound United (parent company of Polk, Denon, Marantz, Class A and Boston Acoustics) and TCL as the first official partners.

Roku says that the software provides participants with an “easy-to-implement” SDK for rapid integration, as well as a reference design for the wireless soundbar launched at CES 2021. TCL released the first model based on the reference, which of course automatically pairs with the Roku TV.

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