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Tesla will raise prices in self-driving mode again


Tesla’s “full autonomous driving” (FSD) feature has something of a rocky history, to put things generously. It has been implicated in multiple crashes, seemingly ongoing software bugs and a string of scrutiny from a range of regulators. Also, it’s about to cost more money.

The bump represents an extra $2,000 put on the not-so-big price tag: a new $12,000 grand total, or most of the way to the Honda Seville. Nor is it the first time that the cost of FSD has increased. In 2020, Musk announced (again on Twitter) a price increase of about $2,000. Musk made it clear that this latest hike will only apply in the United States; He added that the price of the feature “will go up as we get closer to the release of the FSD production code.”

Whether that means there are plans for further price increases is anyone’s guess – Tesla famously dissolved the company’s communications division at the same time that FSD gained its $10,000 price tag.

Notably, purchasing the “fully self-driving” feature does not actually result in a car driving itself. That’s why Senator Markey and Blumenthal have called on the Federal Trade Commission to investigate Tesla and Musk, among other things, “overestimated the capabilities of their car.” According to one survey, only about 11 percent of Tesla owners drop the money required to enable FSD, and it’s hard to imagine how increasing the financial burden on buyers could reverse this trend.

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