The New York Times is said to buy subscription-based sports website The Athletic

sound , which quickly rose to prominence for high-quality sports publishing and journalism, became a new owner. according to And And New York times It agreed to buy the subscription-based digital media company for $550 million.

the times He set a goal of reaching 10 million subscribers by 2025 and he’s on the right track. It had 8.3 million subscribers as of September 30th. Along with its digital and print publications, times It has separate plans for cooking products and games (which includes crossword puzzles). It has strengthened its offerings in recent years through acquisitions wire cutter And put the popular product review site behind the paywall system.

It is not yet clear whether the athlete It will turn into the standard times Subscription or if it will remain a standalone product. The company said earlier that it did not expect to make a profit until next year. the athlete It had 1.2 million subscribers as of November, although it was growing at that point. the times The company held talks with the company last summer about a deal, according to reports, but backed down before returning to the negotiating table last month.

the athlete She has a roster of talented and big-name sports writers, many of whom she snatches from publications across North America and the UK by offering competitive salaries. Back in 2017, co-founder Alex Mather (Oddly) his company would “wait for every local newspaper and let it bleed incessantly until we’re the last ones standing” and “suck them out of their best talent at every moment.” Mather later apologized for those remarks.

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