TikTok is testing a “Repost” button in its app that allows users to quickly re-share a clip with their followers. The new feature, which the company described as an early test, isn’t available to everyone just yet, although it has been rolling out to a number of users over the past several days.
“Currently, we are testing a new way for people to share TikTok videos they enjoy,” a TikTok spokesperson said in a statement. The feature appears as a yellow “Resend” button along with the app’s other sharing features. Take Crunch It states that reposting a clip will not be posted to your profile, but will push the video to your friends’ For You feeds. You can also add a short comment that will appear with the clip so your friends can see “Why you’re reposting this video.”
While TikTok has long been known to users who endlessly remix and reshare each other’s clips, the repost button is the first time the app has been like a retweet — the ability to quickly reshare a video from your feed as is. . as Take Crunch He points out that TikTok may tread carefully with this feature because making it too easy to recycle posts could contaminate users’ For You feeds, which are known to be overly personalised.
This may be why the company is limiting the appearance of reposts to friends who follow each other, at least for now. Elsewhere, the company is looking at other ways to mix the types of videos people watch into their recommendations, including limiting potentially problematic content.
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