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Twitter is testing interactive TikTok-style videos


It’s only been a few months on Twitter but the company is already experimenting with a new video format. The company is testing a new “Tweet Take” feature that allows users to share videos of reactions along with a quote tweet.

With the test, Twitter users can choose to send a “quote tweet with reaction” instead of a typical retweet or quote tweet. These “tweet posts” as the company calls them can either be a photo or a video, and the original tweet will be included as the top card.

The concept is similar to a feature in Twitter’s short-lived Fleets feature, which enabled users to share tweets with their comments in a full screen format. Fleets, of course, haven’t gained any traction and the company pulled the feature less than a month after its launch.

Unlike Fleets, videos of reactions will appear in the main timeline just like any other tweet, although videos will look noticeably different than a typical retweet. (While users can record a reaction in full screen mode, it’s not clear in what format the timeline appears. We’ve reached out to Twitter for more information.)

But perhaps these “excerpts” are more similar to interactive TikTok-style videos, which often have a comment or another user’s clip as the source. While Twitter hasn’t necessarily encouraged these types of interaction in the past, the company has taken steps to build more creator-friendly features, so it’s not necessarily surprising to see this type of experience.

Of course, just as Twitter users have raised concerns about whether Fleets can be used to target people for harassment, videos for reactions also seem like the kind of feature that could be ready for abuse. Quoted tweets are already a major source of snooping and bullying – which Twitter has sometimes tried – so it’s not hard to imagine that these “picked tweets” could become a problem as well. The scale of the initial experience is also not clear – Twitter often previews new ideas and features in the early stages, but not all of them are beyond the testing stage.

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